We have to admit that with the development of technology, smartphones have brought more and more convenience to people. Of course, in the dating market, mobile applications are also highlighting their unique value and role. Compared with ten years ago, you will be surprised to find that when people are talking about online dating or mobile dating, their attitude has changed from doubt and distrust to a positive and enthusiastic attitude. This may be the change in dating choices brought by the intelligent society. Of course, since 2010, online dating products have begun to emerge in large numbers. Although online dating products were not very mature at this time, it also brought the first wave of users who tried online products. With the development of time and the dating market, online dating apps have slowly begun to segment users from various dimensions. Some dating apps distinguish user types from geographic areas, such as Asian dating apps or American dating apps, and some distinguish user types from sexual orientation, such as gay dating apps or lesbian dating apps. Of course, there will also be dating apps that divide users by age, such as hookup dating app-CougarD, which specializes in serving mature elderly women.
So why do dating apps for these segmented users appear on the market? This is closely related to the increasingly picky users of dating apps. When dating apps began to develop, they were dominated by "universal" dating apps, such as the most famous Tinder, Bumble, etc. These "universal" dating apps are suitable for all users. By swiping left and right, users can use their first impression to judge whether the other party is a suitable date for them. However, as more cards are swiped, but the number of date matches does not increase, the user's fatigue will also occur. Especially for those users who have special requirements and fetishes in choosing a date, this is a very time-consuming and energy-consuming thing. Of course, keen developers have brought dating applications that are more detailed in the dating needs of users. This is also the background of the era when the older women dating app CougarD appeared.
For mature elderly female users, it is difficult for them to obtain preference and special treatment among many young women on universal dating apps. There is no doubt that for these male users who are not interested in elderly dating, elderly female users are not their first match. Therefore, when mature older women use universal dating apps, it will happen that they can only get a small number of matching and chat applications with the same investment of time and energy. And for young men who want to date older women, they will also spend some time selecting suitable dates. The emergence of CougarD solved the problems of these two types of users. As the name of CougarD shows, it is a hookup dating app that specializes in serving old women. This will attract users who like this type of dating to download and use, and will screen out users who do not accept this type of dating.
This reason is also mentioned in the article "Editor’s Choice Award: CougarD is an Older Women Dating App With a Fast-Growing Membership Base" from Datingadvice.com. As mentioned in the last part of this article, the awakening of the independent consciousness of female users allows older women to have their own choices and ideas on dating. Obviously, a dating platform that professionally serves users of older women is a good helper for these users to pursue the freedom of love in their later years. This is what this article mentioned at the end "CougarD’s central message to older women is that they aren’t alone in their desires, and they can find a loving partner with the right tools."
If you are interested, here is the link to the article from Datingadvice.com:
https://www.datingadvice.com/online-dating/cougard-is-a-fast-growing-older-women-dating-app


No comments:
Post a Comment